Many companies flock to Sharepoint 2013 the way bees do honey – as a Microsoft product, it’s often the default go-to for companies (already using MS products) looking to build and manage collaboration portals. However, there are a few new players on the block, that while lacking the deep integrations with other Microsoft technologies (Azure, Windows, Office, etc.) give Sharepoint a run for their money with regards to pricing, features, and flexibility. […]
As a SaaS provider, you are focused on optimizing your customer acquisition channels (at the same time as keeping your current customers happy with new products, features and services.) More then ever, you’re diving into your business intelligence reports to better understand the metrics behind the economics of your company, as well as customer and prospect behavior on your website (marketing analytics.)
One of the commonly overlooked pieces of your business is “conversion analysis” – that is, the who, what, when, where, why and how around prospects hitting your application marketing site and “converting” into a lead, free trial user, and/or customer.
There are a number of key factors that drive any SaaS conversion analysis. Here are the 4 most important: […]
A couple of years ago, I bought a Dell server with the intent of installing Windows Small Business Server (SBS) 2008 and running my own Exchange, SharePoint, and Internet Information Services (IIS). Although not a server or a networking expert, I was confident my geeky tendency to pick up new software technology quickly would get me to a point where I could run my small business like a big enterprise but on a limited budget.
I looked forward in excitement to the day one month later (okay, maybe two; I was a one-woman show!) when I would have my system up and running, all stable and seamlessly connecting me to enterprise-quality email with shared contacts and calendars to wow my clients. I dreamed of the day when I would be able to collaborate online with my team members across the globe using all the bells and whistles that came with SharePoint. I rushed to the Microsoft store to borrow four books on Windows Small Business Server 2008 installation and configuration and like a girl about to go out on her first date, I couldn’t wait for the weekend to come so I could start working on my server.